RadioShop – A Piece of Music for Every Point of Sale

RadioShop –

A Piece of Music for Every Point of Sale

radio shop case study

Headquartered in the south of France, RadioShop is a digital sound agency offering hundreds of brands around the world customized playlists, music design, sound identity, in-store digital experiences, and other auditory brand content.

Executive Summary

RadioShop provides retailers and restaurants with thousands of customized playlists that adapt in real-time to weather conditions and store crowds. As the company has grown, so has its number of servers, resulting in the need for streamlined server administration and maintenance.


An OVHcloud Hosted Private Cloud infrastructure that provides security, scalability, and high availability.

  • Capacity to handle peaks in load.
  • Capability to handle more than 8,685 retail locations worldwide and 500,000 cataloged music tracks daily.


Because restaurants and retailers are typically monopolized with e-banking transactions during the day, they usually access RadioShop’s network in the evening to download playlists. This small window of opportunity means the RadioShop network must be able to handle spikes in traffic, or the company will risk losing customers.

Having more servers means the team has to spend an increasing amount of time on maintenance, such as resolving hardware failures, OS updates, and cyberattack prevention, rather than innovation and product development. As a result, RadioShop wanted a way to delegate the management of its infrastructure.

     "Every evening, more than 8,500 outlets situated all around the world connect to our infrastructure to download playlists for the next day, therefore we wanted to rely on a strong partner to manage RadioShop’s infrastructure." – Thomas Bergerot, Cofounder and CEO, RadioShop

Solution Delivered

OVHcloud’s Hosted Private Cloud houses a three-tier infrastructure and encapsulates each stage in a different virtual local area network (VLAN) to ensure security in the event of a data breach or cyberattack.

  1. Level one consists of the three servers with an HAProxy to distribute the load.
  2. Level two is comprised of two database servers containing the soundtrack catalog.
  3. Level three contains the master database to collect real-time data around the point of sale, which influences playlists.

A firewall enhances network security, and all music catalog files are backed up to servers located in an OVHcloud data center. A vRack private network secures all data transfers.

Results, ROI, and Future Plans

Thanks to OVHcloud’s solution, RadioShop offers its clients enhanced customer experiences with music playlists and other unique auditory content delivered right at the point of sale. By outsourcing the infrastructure management to OVHcloud, RadioShop has more time to focus on its core business.

     "We are capable of synchronizing different files on the different points of presence all over the world in a manner that reduces latency and bandwidth.” – Thomas Bergerot, Cofounder and CTO, RadioShop

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