Peaks Digital Marketing

Peaks Digital Marketing is a digital marketing agency that manages and hosts over 50 websites for its clients. 

Executive Summary

Peaks Digital Marketing launched in 2014 offering worldwide marketing and hosting services for B2B, SaaS, and D2C clients. Today, Peaks manages SEO and digital marketing for over two dozen clients ranging from real estate to law to digital platforms. With so many clients that each require web hosting services, Peaks Digital Marketing made the choice to switch from lower bandwidth servers to a higher-tiered, fully dedicated solution. This allowed the company to offer clients faster, reliable web hosting services at unlimited bandwidth, for a fraction of the cost. 

Challenges

As a company with a focused team, Peaks Digital Marketing didn't have the desire to set up in-house servers since that would require a full-time server technician. Instead, the company chose to outsource its server needs to a major web hosting provider, which offered a shared public server solution. That provider ended up charging $10 per site instance. Due to the limitations and server specs of shared hosting solutions, client sites were facing bandwidth and speed issues during odd times of the day. That's when Peaks looked elsewhere, finding that OVHcloud could meet the company's needs at a competitive price.

"The reason we left AWS is it was too costly, shared resources slowed down upon high bandwidth usage, and we had less customization for what we needed. OVHcloud's price point, on the other hand, is better, performance is stellar, and we get the latest NVMe drives and CPUs. It's a whole different ball game. Our client’s websites are loading faster and more consistently, which translates into higher conversion rates, and improved bottom line" - David Finberg, Peaks Digital Marketing

Solution Delivered

Peaks Digital Marketing wanted high-speed servers with dedicated resources that wouldn't be bogged down by other users. The solution was simple: virtual private servers. OVHcloud provided the company with two custom-made servers, which included extra RAM. Because OVHcloud offers unlimited bandwidth and a low time to first byte (TTFB), Peaks is capable of running all of their projects at lightning-fast speeds.

"Not only were we impressed with the server response times, unlimited bandwidth, and overall performance, the price point is simply unbeatable." - David Finberg, Peaks Digital Marketing

Results, ROI, and Future Plans

Changing to OVHcloud has resulted in a large amount of savings, an important metric for a company that prides itself on being lean. Peaks pay a total of $320 per month for both servers, saving 35 percent on server costs, or roughly $800. With their previous provider, Peaks had no choice but to pay steep egress/ingress fees and fees for exceeding the allotted bandwidth. However, with OVHcloud, the company can count on paying the same amount every month. That's because OVHcloud offers unlimited bandwidth and no egress/ingress fees. Price was a major factor in Peaks' decision to move to OVHcloud, though performance was equally important.

With two cutting-edge, custom VPS, Peaks can do so much more than before. The servers are so powerful that Peaks uses only a small fraction of the total bandwidth, leaving room to add more clients and projects without overloading the servers. The company can easily scale up its operation thanks to vRack, a private server network that allows multiple private servers to be connected to share resources.

Overall, the move to OVHcloud has been a resounding success. Peaks is now able to easily host over 50 client websites on OVHcloud's VPS. Sites now get faster scores on core web vitals, which helps with SEO and helps uplift conversion rates for their clients. It also ensures a good first impression with new visitors to client sites as the site loads much faster.