Game Hosting Company's Journey to Global Expansion

High-level bullet points

OVHcloud’s worldwide presence enables game hosting companies to deploy servers closer to customers, reducing latency and improving user experience.
Streamlined processes allow servers to be online within minutes, helping organizations respond quickly to demand spikes.
OVHcloud's balance of price and performance helps businesses be more competitive in the gaming industry.
Intuitive management tools enable efficient server administration, monitoring, and configuration, reducing operational overhead.

Client

Several years ago, U.K.-based hosting provider Cybrancee shifted its focus to application hosting, starting with Discord bots and later expanding into game hosting, beginning with Minecraft. The company expanded its game hosting portfolio by seizing on key market trends, including the launch of Satisfactory 1.0 and Palworld, while capitalizing on the continued popularity of powerhouse titles like Rust and Valheim. Over the past year, Cybrancee has partnered with OVHcloud® to power its server infrastructure in North America and, more recently, in Singapore and Australia, facilitating global expansion. The company’s user-friendly GUI panel simplifies server management, making its services accessible to a diverse customer base, including bot developers and gamers around the world.

Challenges

Before partnering with OVHcloud, Cybrancee faced significant obstacles in scaling operations beyond Europe. Geographic limitations prevented the company from retaining American customers because its European data centers were too distant to deliver the low-latency performance required for game and bot hosting. “We couldn't retain customers from the U.S. because our servers weren't in the facility where they needed to be,” said Sam Harding, co-founder of Cybrancee.

Additionally, server deployment with previous providers was slow, often taking hours, which hindered Cybrancee’s ability to respond to sudden demand spikes. Management of servers was also cumbersome due to the less intuitive tools offered by other providers, which increased administrative overhead. Finally, the highly competitive game hosting market demanded superior customer service and innovative features, putting pressure on Cybrancee to differentiate itself while keeping costs low. These challenges restricted Cybrancee’s growth and ability to compete globally.

Solutions

OVHcloud provided tailored strategies that addressed Cybrancee’s challenges, enabling rapid growth and operational efficiency. By offering data centers in North America, Singapore, and Australia, OVHcloud allowed Cybrancee to host servers closer to its customers, reducing latency and improving user experience. Rapid server deployment, facilitated by OVHcloud’s streamlined processes, enabled Cybrancee to bring servers online within minutes. The OVHcloud management portal offered a centralized, intuitive interface for server administration, simplifying tasks like monitoring and configuration. OVHcloud’s cost-effective, high-quality infrastructure provided a balance of performance and affordability, aligning with Cybrancee’s business objectives. “Other providers have not been delivering anything like what OVH has done for us in terms of support,” said Harding.

Results

Since partnering with OVHcloud, Cybrancee has achieved significant growth and operational improvements. The company expanded its market reach to North America, Singapore, and Australia, reporting a “boom” in game hosting demand. This global presence allowed Cybrancee to optimize advertising campaigns across multiple regions, targeting broader audiences and driving customer acquisition. OVHcloud’s superior uptime and reliability, compared to other providers, minimized outages and enhanced customer satisfaction. The intuitive management portal and rapid deployment capabilities streamlined operations, freeing Cybrancee’s team to focus on innovation and customer service. By leveraging OVHcloud’s cost-effective infrastructure, Cybrancee maintained its position as an affordable yet high-quality provider, gaining a competitive edge in a crowded market. Harding emphasized that the U.S. market’s demand would not have been met without OVHcloud, highlighting the partnership’s critical role in Cybrancee’s success.

Future Plans

Cybrancee plans to continue its global expansion, leveraging OVHcloud’s worldwide infrastructure to enter new markets. “OVHcloud seems to have more geographic capabilities than other providers,” said Harding. He is open to adopting OVHcloud in additional regions, particularly if bare metal capabilities are introduced in high-potential countries. “If OVHcloud opens a bare metal capability in South Africa, then I will follow them there,” said Harding. He also expressed interest in exploring OVHcloud’s Local Zones, which could enable Cybrancee to deploy game servers in more regions while lowering latency. Beyond geographic growth, Cybrancee aims to diversify its application hosting offerings, expanding beyond Discord bots to platforms like Reddit, Twitch, and Line, particularly in Southeast Asia. OVHcloud’s scalable and reliable infrastructure will be crucial in supporting these new ventures, ensuring low latency and high performance. Harding strongly recommends OVHcloud to other businesses, citing unmatched customer service, reliability, and affordability, and views it as a strategic partner in Cybrancee’s growth.

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